Politics Magazine Looks at KBH SEO Debacle
Oh, and I'm quoted near the bottom...
Labels: seo
Politics and the internet, emerging web technology, tips, hacks, gadgets, and general commentary on the way things ought to be.
Labels: seo
Labels: MediaPost, social networking
Ultimately, I think Facebook is still primarily about your friends, while Twitter is more about content discovery (and, increasingly, brands and celebrities). I have no doubt this will change as Facebook continues to grow and tweaks its model further. But for now the nature of Twitter makes it a better driver of traffic than Facebook, at least in my experience.Twitter has already distinguished itself as being more relevant to its users than Facebook has, and with a fraction of the audience is driving more traffic to at least some websites. As the Time article points out, Twitter is actually enhancing the covnersation:
Does Facebook Drive as much Traffic as Twitter?
Websites that once saw their traffic dominated by Google search queries are seeing a growing number of new visitors coming from "passed links" at social networks like Twitter and Facebook. This is what the naysayers fail to understand: it's just as easy to use Twitter to spread the word about a brilliant 10,000-word New Yorker article as it is to spread the word about your Lucky Charms habit.What Todd refers to as "content discovery" really goes to the heart of Twitter's value: it's not about what your friends had for breakfast -- it's about what your peers think is important right now. People who get that and follow intelligently get value out of Twitter.
Major Ad Campaign for Starbucks to Focus on Quality - NYTimes.com: "The idea for the Starbucks photo contest came from watching what people already do on Facebook and Twitter, said Chris Bruzzo, vice president for brand, content and online at Starbucks. Each year, people race to post the first photos of Starbucks shops decorated in red for the holidays, he said, and on Flickr, people vie to post photos that include multiple Starbucks stores in the same shot."
"The reality is Twitter's got all sorts of business models available to it," said Todd Chaffee, general partner at Institutional Venture Partners and a Twitter investor. "We're putting together monetization framework, things like features for commercial accounts, which could be for global companies all the way down to local companies." He said the business model will be largely driven by the creativity and needs of the businesses using it.Twitter Proves Its Worth as a Killer App for Local Businesses - Advertising Age - Digital
The Digital Politics podcast this week will focus on how web tools can be used more effectively to identify likely contributors, volunteers, supporters, and voters.
My guest today is Matthew Dybwad, Senior director of Internet Strategy, emotive LLC, a Virginia based Internet consulting firm. Matthew moderated a panel at the IPDI Politics Online Conference in DC this week and we will be talking about where the political insiders are seeing the most potential for the next round of online campaigns.
About 30 minutes ago, I posted this:
http://twitter.com/jstrevino/status/1479268821
About 10 minutes ago, I got a call from a producer at Nightline, asking for my source.
The answer? Steven Seagal's 1992 classic, "Under Siege" --
http://en.wikipedia.org/wiki/Under_Siege
So disappointing. But now you know they're watching.
http://politicsmagazine.com/magazine-issues/february-2009/long-tail-nanotargeting/
Along with a handy bailout calculator showing your share of the bailout (no, not what you are getting, what your share of the debt it creates will be) Right.org showcases very succinctly the folly of the impending Obama bailout. They are also incentivizing their users to submit video asking where their own bailout is, and giving $28k (your average personal share of the bailout) away to the best video.
Mari Kuraishi, Global Giving Foundation
In 2002 and 2004, roughly 25 percent of all Americans considered terrorism and national security the country’s top problem. Today: Four percent do.
Facts worth remembering today - Jim VandeHei - Politico.com
"They’re not going to be intimidated by some pipsqueak on the kooky left."From my experience at DCI, I'd liken Chris to the political equivalent of Venture Bros.' Brock Samson, always willing and able to do whatever is necessary to win. I whole-heartedly agree with his assertion, but fundamentally I think it misses the real point at hand: if a donor believes enough in the political speech of a group to give their hard earned money to finance it, why wouldn't they proudly identify with that group?
American Thinker: Breaking Speaker Pelosi's News Blackout: Thanks to Rep. John Culberson (R-TX) there was one small camera recording the events. Twitter messages alerted America to the historic events. Rep. John Shadegg (R-AZ) named the event "The New Boston Tea Party", but that was quickly changed to "The Boston Tweet Party" by the new, tech real-time media. Messages flew across the country to anyone wanting to participate, as Culberson led the Real Time Media charge sending out live messages from the House floor...
Know It All - - Rebranding via Blogging: "Large organizations like to adopt best practices that can be used by anybody, but a lot of things that are effective online are not easily duplicated - the natural interaction, the person-to-person communication. Campaigns tend to want templates and data dumps. If the vision is spamming people with press releases, it will have the appearance of what works, but it won't work. People have the idea you can push a button to say 'make it viral,' but you have to provide something of value to the people you want involved - prestige, traffic, ideological progress - and in an attention economy, you have to get it to them quickly. That way, they'll push it to the audience you want to reach. That's what makes the Internet a social medium, they get value from distributing it."