Digital Politics podcast

I was a guest on the Digital Politics: "The Art and Science of Targeting Voters" podcast yesterday, and relayed my thoughts about the recent Politics Online conference, the state of the industry, and the importance of a database centric strategy for political campaigns.

The Digital Politics podcast this week will focus on how web tools can be used more effectively to identify likely contributors, volunteers, supporters, and voters.

My guest today is Matthew Dybwad, Senior director of Internet Strategy, emotive LLC, a Virginia based Internet consulting firm. Matthew moderated a panel at the IPDI Politics Online Conference in DC this week and we will be talking about where the political insiders are seeing the most potential for the next round of online campaigns.