Adapt Marketing Communication for Campaigns

Translate this to campaign signs and turn your supporters into photogs who can post pictures back to the candidate site that make it look like the whole state is covered in the candidate's brand:

Major Ad Campaign for Starbucks to Focus on Quality - NYTimes.com: "The idea for the Starbucks photo contest came from watching what people already do on Facebook and Twitter, said Chris Bruzzo, vice president for brand, content and online at Starbucks. Each year, people race to post the first photos of Starbucks shops decorated in red for the holidays, he said, and on Flickr, people vie to post photos that include multiple Starbucks stores in the same shot."