Social networking voice

Who is your client's social media voice? Why?

Replace "company" with "campaign" and I think you'll see that Kory Kredit at MediaPost makes a compelling argument against outsourced social networking for candidates and organizations moving message online.

Obviously necessity dictates that social media interaction be outsourced when no other resources are available, but when they are, perhaps social media advisors should be more focused on training and empowering our political clients to communicate what they know best in the social media space, while they guide them with strategy and help them evaluate results via monitoring and metrics.