Liveblogging 08NTC: Now You Have a Lot of User Generated Content: Tracking and Using It?

Designed by Mr. Sheldon Mains | Sheldon Mains Consulting

90% of online community lurks, 9% contribute, 1% contribute the most, according to Nielson.

UGC characteristics:

• Many strikeouts
• Few homeruns
• Not much in between

Alpha User Generators:

• Opinionated
  
• Independent
  
• Provocative
• Disciplined
• Specialized

Examples:

• Joy Towles Ezell
• Tom Elko
• Glenn McAnamana, Meetup.com
• The_real_yaki, Craigslist
• Ginny C., Care2 News Network
  

What do they want?

• An audience
• A free exchange of ideas (chaotic conversation based on provocative discourse)

"We like to wait for the community to self-manage because it keeps our group authentic." The Nature Conservancy on it's Flickr group.

UGC Strategy

• Setup: Allow intake via multi-channels, have standards, offer help.
• Intake: set your own categories and offer fixed and freeform tagging, as well as geo-spatial (and demo?) tagging.
• Display: allow views based on organization generated models and also user generated models. Setup feeds to aggregate content to other outlets.
  

Twin Cities Daily Planet
Content aggregated from area bloggers, citizen journalists, etc. Mix of content that is pulled in and also commissioned. Open calendars can be updated by community. Users can comment on any story on the site.